Since I started iOS development, and once people found out how much money I was making, people started flooding me with app ideas. The following is what I tell them when they come to me for an app idea consultation.
Now that you have an app idea, the following is what you will now have to consider.
Countless times family and friends have come to me with app ideas. Often, they have an idea for a game or a dating app. I prefer to stay away from both! Both apps are feature rich and will be expensive to develop. Even with open source and source code templates, usually the ideas they have will be expensive to customize. Or, people come to me with an app idea for a utility that helps them with their personal life. They mistakenly think that this app, that helps them organize a welding shop, for example, will be just as attractive to the global iOS market. Another frequent inquiry that I have had is for businesses that wish to have a customized app for their particular business. In ALL cases, not in just one case here, or one case there…in 100% of the app inquiries that I have had, the person did not realize how much developing an iOS app can cost.
For programmers familiar with Objective-C or Swift (or similar languages), there are also risks. Your biggest risk is time. The days are gone of making some simple utility or prank app and thinking you will be living large. At times, sure, there are successful one-man shops that make something extraordinary, that despite the graphics, mediocre ASO, screenshots, and app icon, these guys make it some how. On the other hand, these cases of App Store success are becoming exceedingly rarer by the day.
What I tell my clients when they come to me for an app idea consultation is that every feature they wish to add to the app (think every button, every function) will cost at least $1,000. To hire the best iOS programmers in the business would cost 2-3x this price depending on their location. Thus, if you are a non-programmer, I would recommend having around $10,000 or more as an initial investment (money you can afford to lose). As stated above, for programmers, your biggest investment will naturally be your time and sanity. Naturally, making your own app will take time away from your current job, or from your freelance gigs. In both regards to programmers and non-programmers, there is a juggle of lifestyle balance here. Time and money must be allocated in either case.
This aspect is often something that iOS developer newbies fail to consider. There are a couple of things that must be checked out before you move forward with your idea. Mainly, the issue at hand here is dealing with Apple. You have to submit the app to Apple’s review process and get this thing in the store, so, what does this take?
This is an issue often overlooked by non-programmers. Just because iOS device can “do everything" doesn’t mean that Apple will allow everything the iPhone is capable of to actually be done. If traced over time, Apple typically releases new frameworks and libraries over time. For example, custom keyboards capabilities were released in iOS 8. Before that, people had to jailbreak their phones to use custom keyboards.
I often get a very optimistic attitude from people when they come to me for an app idea consultation. Their enthusiasm is certainly admirable. Unfortunately, I don’t care how awesome your app idea is. If Apple rejects your app, you will never see a dime from all your efforts. Click here for a comic book version of the guidelines!
Even an app with a few simple functions could take a month to have programmed. This depends of course on how much time your programmer allocates to the project and how good they are. For programmers, this is entirely up to your skillset, free time, and self-motivation. Either way, your app will certainly take time. Even if you are not coding it yourself, you still have to manage the project and work on the marketing aspect of the app. Programmers also must keep marketing (organic marketing: app icon, app gui, screenshots, ASO, description, etc.) in mind after completing the source code.
You definitely have a well deserved “Cheers!" if your app was approved. This stuff takes hard work! Especially if you had to go through multiple app rejections (we all have dealt with this, even the big guys). Now that your app is approved, you have to see how it does the first week or so. Now it is entirely up to you if your downloads increase. Typically, an app will need some ASO and icon tweaking to optimize downloads.
It is difficult to put an average on this. For beginners that are not programmers, even for a simple app coded from scratch, the whole process will take 3-6 months until you start seeing money in your bank account from Apple. Ad networks typically pay a bit sooner than Apple, but this depends on the ad network. As you can see, you must allocate some serious time and money into iOS app development.
If you still want to move forward with your app idea get in touch with us below (note the app idea consultation rates). It could save and make you thousands of dollars!
RATES: 1 hour @ $95.00, 1/2 hour @ $50.00, 15 min @ $30.00