Advertising has a way of targeting its audience. From billboards across the US to subway advertising in Japan, all of this advertising has its way of making us stop and look. The purpose of your app’s graphics: app icon, gui, and screenshots, is to get your customers to scroll, stop, look, and download your app.
When you stop at a rest stop at the side of the road on a road trip, which shop does everyone go to? They don’t want to buy food from anyone selling outside. They want brand name type, excellent graphics. In other words, people gravitate to what looks fancy. What you need for your GUI is for it to look modern and spectacular. The code is the engine of your app, an app GUI is the paint job.
For iOS marketing purposes the strategy that we want to employ is for the “impulse buy." From experience, if your app is useful, and if the code works smoothly, people will buy the app, even if it is a paid or paymium app.
Once you have a highly targeted niche and once you have researched your competition, then it is important to focus on your GUI (in combination with your ASO of course). Basically it goes something like this: Research=>Find Niche=>Plan app + Mock Up=>focus on your graphics package. The goal here is to make App Store users stop and have a look at your app. How do you do that? You get them to stop and go into your virtual shop front. Your app icon is the store’s sign, you screenshots and description show more information to hook the customer and get them to walk in. Once you have your customers come in your virtual store (clicking on your app icon for more information), then a certain percentage of them will convert and download the app. I assure you that, the better your over-all graphics package is, customers are much more likely to download the app.
We are offering an app gui design service for non-game apps at an hourly rate. For a basic utility app a good guess of how long this will take is a couple of days. We can also give consultations regarding the total graphics package of your app at an hourly rate. Let us help you make money!